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Privacy Policy

Deaura UAE — Dubai, UAE
Last updated: April 2026 — Effective: April 2026

Your privacy matters to us. This policy explains exactly what data Deaura collects, why we collect it, and how you can control it. We operate under UAE data protection guidelines.

1. Information We Collect

When you interact with Deaura — whether browsing our store, placing an order, or contacting us — we may collect the following types of information:

Information you provide directly:

Full name and contact details (email address, phone number)
Delivery and billing address (emirate, city, street)
Order details and purchase history
Payment information (processed securely — we do not store card numbers)
Messages, enquiries, and rental requests submitted via our contact forms or WhatsApp
Account login credentials if you create a My Account profile

Information collected automatically:

IP address and approximate location (emirate level)
Browser type, device type, and operating system
Pages visited, products viewed, and time spent on site
Referring website or search terms that brought you to deaura.ae
Cookie and session data (see Section 4)

2. How We Use Your Data

We use the information we collect solely for legitimate business purposes:

Processing and fulfilling your orders across all 7 UAE emirates
Sending order confirmations, delivery updates, and receipts
Responding to your enquiries, rental requests, and after-sales support
Managing your customer account and purchase history
Improving our website, product listings, and user experience
Sending promotional emails and offers — only if you have opted in
Preventing fraud and ensuring secure transactions
Complying with UAE legal and regulatory obligations

We will never sell your personal data to third parties for their marketing purposes.

3. Sharing Your Information

We do not sell or rent your personal data. We may share your information only in the following limited circumstances:

Delivery partners: Your name and delivery address are shared with our logistics and courier partners to fulfil your order.
Payment processors: Payment data is handled by our secure payment gateway provider. We do not store full card details.
IT and platform providers: Our website runs on WordPress/WooCommerce. Hosting and technical service providers may have access to data for maintenance purposes, under strict confidentiality agreements.
Legal requirements: We may disclose data if required by UAE law, court order, or government authority.
Business transfers: In the event of a merger or acquisition, customer data may be transferred as part of the business assets.

4. Cookies & Tracking

Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how visitors use our site.

Types of cookies we use:

Essential cookies: Required for the website and shopping cart to function correctly. Cannot be disabled.
Analytics cookies: Help us understand which pages are popular and how visitors navigate the site (e.g. Google Analytics).
Marketing cookies: Used to show relevant advertisements if you have consented to this.
WooCommerce session cookies: Keep your cart and session active while you shop.

You can control cookies through your browser settings. Disabling non-essential cookies will not affect your ability to browse or purchase from deaura.ae.

5. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. These include:

SSL/TLS encryption across the entire deaura.ae website (HTTPS)
Secure payment processing via certified payment gateway
Restricted access to customer data — only authorised staff can access it
Regular security updates and monitoring of our WordPress platform

No method of internet transmission is 100% secure. If you believe your data has been compromised, please contact us immediately at sales@deaura.ae.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:

Order and transaction records are kept for a minimum of 5 years to comply with UAE commercial and tax regulations
Account data is retained for as long as your account is active
Marketing preferences and opt-in records are kept until you unsubscribe
Enquiry and contact form submissions are retained for 12 months

When data is no longer needed, it is securely deleted or anonymised.

7. Your Rights

You have the following rights regarding your personal data held by Deaura:

Access: Request a copy of the personal data we hold about you
Correction: Ask us to correct inaccurate or incomplete data
Deletion: Request that we delete your data (subject to legal retention requirements)
Opt-out: Unsubscribe from marketing emails at any time using the link in any email we send
Portability: Request your data in a structured, machine-readable format
Objection: Object to processing of your data for direct marketing

To exercise any of these rights, contact us at sales@deaura.ae. We will respond within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites including product manufacturers, payment providers, and social media platforms. Deaura is not responsible for the privacy practices of these external sites.

We encourage you to read the privacy policies of any third-party websites you visit via links from deaura.ae.

9. Children's Privacy

Deaura’s website and services are intended for adults and businesses. We do not knowingly collect personal data from individuals under the age of 18.

If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it promptly.

10. Policy Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do:

The “Last updated” date at the top of this page will be revised
Significant changes will be communicated via email to registered customers
Continued use of deaura.ae after changes constitutes acceptance of the updated policy

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

Deaura UAE
Email: sales@deaura.ae
Phone: +971 50 225 1056
Address: Warehouse No. 8, Street 13, Al Qusais Industrial Area 2, Dubai, UAE
Hours: Sun – Thu, 9:00 AM – 6:00 PM GST

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