Privacy Policy
How we collect, use, and protect your personal information at De'Aura UAE.
Information We Collect
When you interact with De'Aura — whether browsing our store, placing an order, or contacting us — we may collect the following types of information:
Information you provide directly:
- Full name and contact details (email address, phone number)
- Delivery and billing address (emirate, city, street)
- Order details and purchase history
- Payment information (processed securely — we do not store card numbers)
- Messages, enquiries, and rental requests submitted via our contact forms or WhatsApp
- Account login credentials if you create a My Account profile
Information collected automatically:
- IP address and approximate location (emirate level)
- Browser type, device type, and operating system
- Pages visited, products viewed, and time spent on site
- Referring website or search terms that brought you to deaura.ae
- Cookie and session data (see Section 4)
How We Use Your Data
We use the information we collect solely for legitimate business purposes:
- Processing and fulfilling your orders across all 7 UAE emirates
- Sending order confirmations, delivery updates, and receipts
- Responding to your enquiries, rental requests, and after-sales support
- Managing your customer account and purchase history
- Improving our website, product listings, and user experience
- Sending promotional emails and offers — only if you have opted in
- Preventing fraud and ensuring secure transactions
- Complying with UAE legal and regulatory obligations
We will never sell your personal data to third parties for their marketing purposes.
Sharing Your Information
We do not sell or rent your personal data. We may share your information only in the following limited circumstances:
- Delivery partners: Your name and delivery address are shared with our logistics and courier partners to fulfil your order.
- Payment processors: Payment data is handled by our secure payment gateway provider. We do not store full card details.
- IT and platform providers: Our website runs on WordPress/WooCommerce. Hosting and technical service providers may have access to data for maintenance purposes, under strict confidentiality agreements.
- Legal requirements: We may disclose data if required by UAE law, court order, or government authority.
- Business transfers: In the event of a merger or acquisition, customer data may be transferred as part of the business assets.
Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. These include:
- SSL/TLS encryption across the entire deaura.ae website (HTTPS)
- Secure payment processing via certified payment gateway
- Restricted access to customer data — only authorised staff can access it
- Regular security updates and monitoring of our WordPress platform
No method of internet transmission is 100% secure. If you believe your data has been compromised, please contact us immediately at sales@deaura.ae.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy:
- Order and transaction records are kept for a minimum of 5 years to comply with UAE commercial and tax regulations
- Account data is retained for as long as your account is active
- Marketing preferences and opt-in records are kept until you unsubscribe
- Enquiry and contact form submissions are retained for 12 months
When data is no longer needed, it is securely deleted or anonymised.
Your Rights
You have the following rights regarding your personal data held by De'Aura:
- Access: Request a copy of the personal data we hold about you
- Correction: Ask us to correct inaccurate or incomplete data
- Deletion: Request that we delete your data (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing emails at any time using the link in any email we send
- Portability: Request your data in a structured, machine-readable format
- Objection: Object to processing of your data for direct marketing
To exercise any of these rights, contact us at sales@deaura.ae. We will respond within 30 days.
Third-Party Links
Our website may contain links to third-party websites including product manufacturers, payment providers, and social media platforms. De'Aura is not responsible for the privacy practices of these external sites.
We encourage you to read the privacy policies of any third-party websites you visit via links from deaura.ae.
Children's Privacy
De'Aura's website and services are intended for adults and businesses. We do not knowingly collect personal data from individuals under the age of 18.
If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it promptly.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do:
- The "Last updated" date at the top of this page will be revised
- Significant changes will be communicated via email to registered customers
- Continued use of deaura.ae after changes constitutes acceptance of the updated policy
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:
De'Aura UAE — Data Enquiries
We aim to respond to all privacy-related requests within 30 days.